MCP Launch: Firmable now works inside Claude, ChatGPT and Copilot. Connect in two minutes, no developer needed. Get started here

A team building their ABM strategy

Blogs

How to build an ABM strategy (with an account list builder framework)

Explore the fundamentals of an ABM strategy and learn how to effectively identify and engage high-value accounts.

18 September 2026

Two colleagues looking happy because they have a clean CRM

Blogs

What is B2B data decay? Rates, causes, and how to fix it

Uncover the impact of B2B data decay on your CRM. Understand how contact records lose accuracy over time.

17 September 2026

two revops team members looking at data

Blogs

B2B data enrichment: How it works, and why your coverage falls short 

How data enrichment works, why waterfall coverage breaks, and the questions to ask a provider. Plus how Firmable and Clay work together.

17 September 2026

Discussing a high performing sales culture at Firmable event

Blogs

Building a high performing sales culture: Panel discussion takeaways

Key takeaways on hiring, quota resets, AI training and cross-market selling, from our panel event with Vanta, Airwallex and Fuzzy AI.

14 September 2026

Blogs

What is B2B marketing? Definition, strategies, and how data drives results 

Understand the essentials of B2B marketing and how it differs from consumer-focused strategies.

10 September 2026

Two professionals review charts and data together on a laptop during a meeting in a modern office.

Blogs

The agent-ready revenue team

Most B2B sellers use AI daily, but only 14% say an agent could run on their sales data as-is. See what agent-ready selling really takes.

9 September 2026

A sales team reviewing performance data and reports together in a modern office.

Blogs

What hyper-growth sales teams do differently

New Firmable research reveals what hyper-growth sales teams do differently, from cleaner data to sharper habits and smarter AI use.

9 September 2026

Panel discussion on Go to Market

Blogs

My take away from 150+ sales leaders packed into a room in Singapore

I've sat through a lot of panel discussions over the years, but this is one I kept nodding along to! Here's what stuck.

31 August 2026

Man in a suit and glasses reading his phone with a concerned expression in a modern glass office.

Blogs

The cold outreach pulse report

A Firmable survey of 1,009 professionals reveals what gets cold outreach deleted in 2026, and what still earns a reply.

19 August 2026

people