Blogs

What is B2B marketing? Definition, strategies, and how data drives results 

Understand the essentials of B2B marketing and how it differs from consumer-focused strategies.

10 September 2026

Blogs

The agent-ready revenue team

Most B2B sellers use AI daily, but only 14% say an agent could run on their sales data as-is. See what agent-ready selling really takes.

9 September 2026

Blogs

What hyper-growth sales teams do differently

New Firmable research reveals what hyper-growth sales teams do differently, from cleaner data to sharper habits and smarter AI use.

9 September 2026

Blogs

My take away from 150+ sales leaders packed into a room in Singapore

I've sat through a lot of panel discussions over the years, but this is one I kept nodding along to! Here's what stuck.

31 August 2026

Blogs

The cold outreach pulse report

A Firmable survey of 1,009 professionals reveals what gets cold outreach deleted in 2026, and what still earns a reply.

19 August 2026

Blogs

The customer overlap test: How to validate a B2B partnership before you build

Eight tips you can use to build a successful B2B partner program - from Lowry Gladwell who wrote the book.

10 August 2026

Blogs

AI for sales prospecting: What it actually does (and what still depends on you)

How AI tools for sales prospecting work under the hood, and what to check before you trust one with your pipeline.

7 August 2026

Blogs

Cold calling scripts: Openers, objection handling, and rejection 

Openers, objection comebacks, and a gatekeeper playbook you can use. Steal these cold calling scripts and make them sound like you.

3 August 2026

Blogs

What is cold calling? A practical guide for B2B sales teams

Cold calling isn't dead, it's just less forgiving than it used to be. This guide covers what it is, when it still works, and how to lift your connect rate.

31 July 2026