Blogs

The customer overlap test: How to validate a B2B partnership before you build

Eight tips you can use to build a successful B2B partner program - from Lowry Gladwell who wrote the book.

10 August 2026

Blogs

AI for sales prospecting: What it actually does (and what still depends on you)

How AI tools for sales prospecting work under the hood, and what to check before you trust one with your pipeline.

7 August 2026

Blogs

Cold calling scripts: Openers, objection handling, and rejection 

Openers, objection comebacks, and a gatekeeper playbook you can use. Steal these cold calling scripts and make them sound like you.

3 August 2026

Blogs

What is cold calling? A practical guide for B2B sales teams

Cold calling isn't dead, it's just less forgiving than it used to be. This guide covers what it is, when it still works, and how to lift your connect rate.

31 July 2026

Blogs

AML/CTF Tranche 2: What it means for Australian businesses

From 1 July 2026, AML/CTF Tranche 2 brings Australian real estate, legal and accounting firms into scope. Here's what's changed and how to get compliant.

14 July 2026

Blogs

What top SDRs do differently: rejection, style and signals

Four SDR-to-AE operators reveal how top reps handle rejection, build personal selling styles, and use AI signals to turn cold calls warm and book more meetings.

9 July 2026

Blogs

Stop adding reps. Fix your GTM: How AI is rewriting B2B sales

What will AI change - and not change - in B2B sales? Why the next era of go-to-market will be built around systems, signals, automation, and human judgement.

3 July 2026

Blogs

AI-native signals: How Firmable turns buying triggers into pipeline

Use AI-native signals to act on buying triggers faster. Launch a pre-built signal agent in under a minute, scan the entire database for new accounts, and turn signals into CRM tasks and notes.

15 June 2026

Blogs

How to build B2B sales pipeline from scratch

Jake Ragkousis and Ricky Pearl have built pipeline from nothing - in markets with no brand, relationships, or proven playbook. This is the unfiltered version of how they did it.

15 June 2026