“Investing in Firmable is a no-brainer. It’s access to information, time saving, and ultimately more time on the phone.”
Alastair Blenkin
Co-founder and CEO, ProcurePro
B2B data enrichment
Data enrichment that leaves every record ready to call.
Firmable is B2B data enrichment software that enriches every record with verified emails, direct mobiles, firmographics, and buying signals, then syncs it straight back to your CRM. Owned (never rented) data for the US, Canada, and APAC, refreshed weekly.
Trusted by 1,300+ companies worldwide
Why Firmable
Enrich it. Sync it. Trust it.
Enrich any list in minutes
Upload a list and Firmable matches it against our database to fill in what’s missing: verified work email, direct mobile, current title and seniority, company size, industry, tech stack, and buying signals. Start with a little (a name and a domain, or a LinkedIn URL) and end with a full profile your team can act on today. Proven AI matching does the heavy lifting, so you get more matches without manual admin.
Two-way CRM sync
Firmable pulls records straight from HubSpot and Salesforce, enriches them, and syncs the fresh data back, with no manual file handling in between. Smart filters like “not in CRM” and “missing email or mobile” mean you only enrich the records that need it, so you never burn credits on data you already have. Your CRM stays clean, current, and deal-ready.
Proprietary data. Never aggregated
Most tools route your request to third-party sources and hand back whatever comes off the shelf. Firmable owns its data, which is what lets us verify it, refresh it weekly, and build proprietary buying signals on top of it, like job changes, funding, and hiring. Aggregators can’t do that, because they don’t hold the underlying data to compare over time. Registry-based matching, tied to official company registries, means a match is a real match, not a guessed email pinged to see if it sticks.
Strong data across the US, Canada, and APAC
Legacy providers skew to US and European data, so a list in Singapore, Sydney, or Auckland comes back half empty. Firmable owns strong local data where others are thin, and goes deep on direct mobiles, not just work emails. In the US and Canada, where broad coverage is table stakes, our edge is depth: richer vertical data for the industries you sell into.
Run enrichment and CRM sync from Claude, ChatGPT, Copilot or Cursor
Firmable MCP connects our data to the AI tools your team already uses. Ask in plain English and Firmable enriches contacts, builds lists, and preps records for CRM sync inside the conversation. The heavy work is already done before your AI tool even asks. Connect in under two minutes, no developer needed.
Pricing that doesn’t punish you for enriching
Per-action credit models burn fast, because every step in a workflow spends a credit, even the ones that don’t move a deal. A single enriched row can spend eight or ten actions before you’ve found an email or a phone number. With Firmable, one contact costs one credit, includes email and direct mobile when available, and you keep that contact for a full year, including their next job move. Easy to budget, gentle at scale.
The numbers tell our story
Helping businesses make smarter decisions
15m+
Company records globally
135m+
People records globally
1,000+
Data attributes
100+
Expert team
Frequently asked questions
Everything you need to know about B2B data enrichment.
What is data enrichment?
Data enrichment adds missing or better details to a record you already have, like appending a verified email, direct mobile, title, and company firmographics to a name. The goal is a contact your team can act on right away.
How does waterfall enrichment work?
It’s a scramble. You line up several data providers in a set order and send each record through them one at a time. The first to return a confident result wins, and you pay for that lookup. If none have the data, the record comes back empty. We don’t like it and we don’t do it.
What is the best data enrichment tool?
The best data enrichment tool owns its data rather than reselling it, covers the regions you actually sell into, goes deep on direct mobiles (not just email), refreshes weekly, and builds buying signals on top of the data. Firmable does all of this, with one-credit-per-contact pricing and two-way CRM sync into HubSpot and Salesforce. Compare hit rates in your real territories, not a global average.
How often should enrichment data be refreshed?
As often as you can get. Weekly refreshes keep pace with job changes and role moves. Quarterly data is already drifting out of date by the time you use it.
Does Firmable sync with my CRM?
Yes. Firmable offers two-way sync with HubSpot and Salesforce: pull records in, enrich them, and push the fresh data straight back, with no manual exports. Filters like “not in CRM” and “missing email or mobile” make sure you only spend credits where they count. See all Firmable integrations.
Can I enrich data from Claude or ChatGPT?
Yes. Firmable MCP connects Firmable’s data to AI tools like Claude, ChatGPT, Copilot, and Cursor. Ask in plain English and Firmable enriches contacts, builds lists, and preps records for CRM sync inside the conversation, with a preview step that stops duplicates before they reach your CRM. It connects in under two minutes, no developer needed.
“Against other platforms, Firmable delivered accurate contact details for twice as many contacts, proving its superior value.”
David Pierotti
Director of Government Relations, Public Sector Network
“Firmable gives us the clarity we need to move fast and stay focused – it’s all about simplicity and speed. Our team has been more empowered.”
Dane Meah
CEO, MyCISO
Win more deals with sharper timing
and smarter data.
Try Firmable and get the insights and signals you need to prioritize, engage and win more deals.