Firmable beats Lusha on price, mobile coverage and local depth & Sales Intelligence too.
50% more affordable, 3x more mobile numbers on the entry plan, and curated ANZ company registers Lusha doesn’t carry.
Plus AI-driven buying signals that set the right conversation with the right person at the right time.
Success by numbers
2m+
verified company profiles in ANZ
11m+
verified decision makers and contacts in ANZ
4.7
out of 5 star ratings on G2
#1
localised B2B database in the ANZ region
Trusted by 1,000+ companies worldwide
How Firmable stacks up against Lusha for ANZ sales teams.
| Feature | Firmable | Lusha |
|---|---|---|
| Data Coverage | ||
| People and decision-maker coverage |
11.7m+ verified contacts across ANZ – 10m in Australia and 1.7m in New Zealand
|
Global database with limited verified ANZ depth and lower local match rates |
| Company and small business coverage |
2.2m+ ANZ companies covered – 2m in Australia and 228k in New Zealand, including SMBs registered locally
|
Significantly narrower verified ANZ company coverage, especially for small business |
| Intelligence & Signals (signals available on non-individual plans) | ||
| People signals |
AI-driven, granular and timely notifications – role changes, new in role and more
|
Available, but less granular and less timely |
| Company signals |
Funding rounds, company growth, product launches, security signals and more
|
Available, with narrower signal coverage |
| Search intent signals |
Shows which companies are actively researching your solution right now – target buyers in-market today
|
Available |
| CRM integrations & browser extension |
HubSpot, Salesforce, Pipedrive and Chrome – plus native webhooks for n8n, Zapier and thousands of other tools
|
HubSpot, Salesforce, Pipedrive and Chrome |
| Platform & Support | ||
| Technographic filters |
Tech stack data on every plan – combine with contact filters out of the box
|
Available, with limited combination with contact filters |
| Curated APAC company registers |
Curated local registers – fintech, stock exchange, manufacturing and more
|
Not available |
| Local on-the-ground support |
The only provider with an on-the-ground support team in your time zone
|
No on-the-ground ANZ support |
| Pricing & mobile coverage |
50% more affordable than Lusha with 3x more mobile numbers on the entry-level plan
|
Higher entry price with fewer mobile numbers on the entry-level plan |
3m+ ANZ companies with verified ABN data, industry segments, technology stacks, and more. 11m+ contacts with real mobile numbers and emails – refreshed continuously from local company registers.
Set up signal agents to track funding rounds, leadership changes, hiring surges, and tech stack shifts across your target accounts. Know which buyers are heating up – and reach out before your competitors do.
Connect your HubSpot, Salesforce, Dynamics, or Pipedrive in minutes. Use webhooks to push enriched data into Zapier, Slack, n8n, or your own systems in real time. Prospect from anywhere with the Chrome and Edge extensions – all from day one.
The essentials for single user prospecting and research
AU$80
Per user per month, billed annually.
Total $960 per user.
1 user
AU$165
1 user
Save 50% and switch to yearly
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Perfect for small teams looking to scale up their growth
AU$110
Per user per month, billed annually.
Total $1,320 per user.
Up to 3 users
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
Ideal for teams wanting to supercharge their growth
AU$165
Per user per month, billed annually.
Total $1,980 per user.
3 or more users
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
Playing big? Get a custom plan to suit your needs
AU$240
Per user per month, billed annually.
Total $2,880 per user.
Custom users
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
“Investing in Firmable is a no-brainer. It’s access to information, time saving, and ultimately more time on the phone.”
Alastair Blenkin
Co-founder and CEO, ProcurePro
“Against other platforms, Firmable delivered accurate contact details for twice as many contacts, proving its superior value.”
David Pierotti
Director of Government Relations, Public Sector Network
“Firmable gives us the clarity we need to move fast and stay focused – it’s all about simplicity and speed. Our team has been more empowered.”
Dane Meah
CEO, MyCISO
Join 1,000+ companies using Firmable to find and close more deals
in ANZ.
