Firmable beats ZoomInfo on database size, depth and accuracy. Sales Intelligence,too. Twice as many companies, 70% more contacts and verified mobile numbers on Firmable.
AI-driven buying signals that set the right conversation with the right person at the right time.
Success by numbers
2m+
verified company profiles in ANZ
11m+
verified decision makers and contacts in ANZ
4.7
out of 5 star ratings on G2 (ZoomInfo has 4.5)
#1
localised B2B database in ANZ region
Trusted by 1,300+ businesses
How Firmable stacks up against ZoomInfo for ANZ sales teams.
| Feature | Firmable | ZoomInfo |
|---|---|---|
| Data Coverage | ||
| People and decision-maker coverage |
11m+ ANZ decision-maker profiles with verified mobile numbers
|
6.05m decision-maker profiles, with mobile data widely reported as inaccurate |
| Company and small business coverage |
2m+ ANZ companies covered – 2m in Australia and 300k in New Zealand, including SMBs registered locally
|
Significantly narrower verified ANZ company coverage, especially for small business |
| Intelligence & Signals (signals available on non-individual plans) | ||
| People signals |
Granular, timely notifications – new in role, left role and more – on every non-individual plan
|
Available, but granular people signals are locked behind ZoomInfo’s top-tier plans |
| Company signals |
Funding rounds, growth signals and more – on every non-individual plan
|
Available, but granular company signals are locked behind higher tiers |
| Search intent signals |
Shows which companies are actively researching your solution right now – target buyers truly in-market
|
Available, sold as a US$5K–$15K/year add-on |
| CRM integrations & browser extension |
HubSpot and Salesforce – plus native webhooks on every plan for n8n, Zapier and thousands of other tools
|
HubSpot and Salesforce, with limited webhook support outside of higher-tier plans |
| Platform & Support | ||
| Technographic filters |
Tech stack data on every plan – combine with contact filters out of the box
|
Available, but combining with contact filters requires a plan upgrade |
| Curated ANZ data points & company registers |
ABN, NZBN, DNC and ANZSIC codes, plus curated local registers like NDIS and aged care
|
No curated ANZ data points or local registers |
| Local on-the-ground support |
The only provider with an on-the-ground support team in your time zone
|
No on-the-ground ANZ support – US-based ticketing and knowledge base only |
| Pricing & transparency |
Transparent published pricing – better local data without ZoomInfo’s US$15K starting price
|
Starts at ~US$15K/year on a quote-only basis, with intent and other capabilities sold as add-ons |
2m+ ANZ companies with verified ABN data, industry segments, technology stacks, and more. 11m+ contacts with real mobile numbers and emails – refreshed continuously from local company registers.
Set up signal agents to track funding rounds, leadership changes, hiring surges, and tech stack shifts across your target accounts. Know which buyers are heating up – and reach out before your competitors do.
Connect your HubSpot, Salesforce, Dynamics, or Pipedrive in minutes. Use webhooks to push enriched data into Zapier, Slack, n8n, or your own systems in real time. Prospect from anywhere with the Chrome and Edge extensions – all from day one.
The essentials for single user prospecting and research
AU$80
Per user per month, billed annually.
Total $960 per user.
1 user
AU$165
1 user
Save 50% and switch to yearly
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Perfect for small teams looking to scale up their growth
AU$110
Per user per month, billed annually.
Total $1,320 per user.
Up to 3 users
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
Ideal for teams wanting to supercharge their growth
AU$165
Per user per month, billed annually.
Total $1,980 per user.
3 or more users
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
Playing big? Get a custom plan to suit your needs
AU$240
Per user per month, billed annually.
Total $2,880 per user.
Custom users
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
“Investing in Firmable is a no-brainer. It’s access to information, time saving, and ultimately more time on the phone.”
Alastair Blenkin
Co-founder and CEO, ProcurePro
“Against other platforms, Firmable delivered accurate contact details for twice as many contacts, proving its superior value.”
David Pierotti
Director of Government Relations, Public Sector Network
“Firmable gives us the clarity we need to move fast and stay focused – it’s all about simplicity and speed. Our team has been more empowered.”
Dane Meah
CEO, MyCISO
Join 1,300+ businesses using Firmable to find and close more deals
in ANZ.
