Tara's Firmable articles

Brenda Shee on outbound sales territory planning

Latest article

Why global outbound playbooks fail in Asia – and the territory system Airwallex built instead

Airwallex's Brenda Shee breaks down outbound sales territory planning: verticalized reps, enriched account lists, and when to kill a segment fast.

1 October 2026

A team building their ABM strategy

Blogs

How to build an ABM strategy (with an account list builder framework)

Explore the fundamentals of an ABM strategy and learn how to effectively identify and engage high-value accounts.

18 September 2026

Blogs

What is B2B marketing? Definition, strategies, and how data drives results 

Understand the essentials of B2B marketing and how it differs from consumer-focused strategies.

10 September 2026

Sales intelligence webinars

Videos and webinars

Inside the SDR playbook: How to turn rejection into rhythm

What top performing SDRs do differently: four operators break down rejection, personal style, systems and AI signals in this live webinar.

9 July 2026

Fix your GTM - Rakesh Patni

Podcast

Rakesh Patni: Stop adding reps. Fix your GTM system.

Rakesh Patni unpacks why the old sales playbook of adding more reps is being replaced by systems, signals, and AI agents. A practical conversation on the future of go-to-market and what sales leaders need to rethink now.

1 July 2026

Scotty Freeman on how to hire sales talent

Podcast

Scotty Freeman: How to hire sales talent (before anyone else does)

Scotty stumbled into recruitment straight out of university and found the best possible training ground - a role where the product you're selling is people.

10 June 2026

B2B sales strategy in APAC

Podcast

How Chris Perrine built G2’s Asia Pacific business – and what 30 years of APAC sales leadership teaches you

Chris Perrine shares how he scaled G2 across Asia-Pacific, why reviews are a sales tool more than a marketing one, and how AI is reshaping the B2B buying process.

4 May 2026