Firmable is a native data provider inside Clay, and a complete standalone platform without it. Pull verified work email, personal email and mobile numbers into your Clay tables, or build lists and track buying signals in Firmable directly. Same data, two ways in.
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Why Firmable
Firmable and Clay aren’t competing for the same job. They’re built for different people at different layers of the go-to-market stack, and most teams end up using both.
Firmable is built for the people closest to the phone: sellers, SDRs and sales leaders who think in lists, filters and signals. Build a target list, see who’s hiring or raising, get a verified email and mobile number, and start the conversation, in a few clicks with no setup.
Clay is an orchestration layer for the people running the machine behind the team: RevOps and GTM engineers who think in workflows, stitching together sequential steps, AI agents and a waterfall of data providers to enrich, qualify and route records automatically at scale.
Add Firmable as a contact data provider inside your Clay workflows, tables or waterfall to maximize coverage of accurate contact information before records sync to HubSpot or Salesforce.
Firmable does not just return an email or phone number. It returns a contact’s full profile, with work history, LinkedIn summary, title and more, ready to feed into an AI qualification agent. Only accounts that clear the bar reach a rep’s queue, with the reasoning attached.
Use Firmable directly to build territory lists, track hiring and funding signals on target accounts, and push verified contacts straight into your CRM. Live in a day, not a quarter.
Sales champion Firmable for their own outbound motion while RevOps run Clay centrally for broader enrichment workflows. Same underlying Firmable data, two different access points, no conflict between teams.
Wherever you’re starting from
Use Firmable through Clay’s own credit system. No separate contract, billed alongside everything else in your Clay workspace. The fastest way to start.
Connect your own Firmable account, available on the Firmable Enterprise plan, so your Clay workflows draw on your direct Firmable plan instead of Clay credits. For teams using Firmable data at volume this is typically the more cost-efficient path. Worth a side-by-side plan comparison with your rep.
Firmable works as a complete standalone platform. Build lists, monitor buying signals like hiring, funding and tech stack changes, and pull verified contact and company data straight into your CRM.
No orchestration layer, no GTM engineer, no implementation project. Your reps get value on day one.
Firmable and Clay sit at different layers of the go-to-market stack. Here is what each one is built to do.
| Capability | FirmableStandalone or inside Clay | ClayOrchestration layer |
|---|---|---|
| Data coverage | Deep, purpose-built company and contact coverage across APAC and North America | A waterfall across dozens of data providers in a single contract, maximizing raw coverage across global markets |
| Data freshness | Contact data validated on a weekly cycle | Freshness follows each provider in the waterfall |
| Buying signals | Built-in monitoring of hiring activity, funding events and technology changes, without building a workflow to get there | Assembled through custom workflows and AI agents |
| Automation | Works out of the box for reps and sales leaders | Custom AI-agent workflows for scoring, qualification and personalization at scale |
| Stack orchestration | Native CRM sync and webhooks | Orchestration across the wider GTM stack: CRM enrichment, ad-platform audience sync, sequencing triggers |
| Who operates it | Zero technical lift, reps and sales leaders get value directly, no orchestration required | Suited to teams with dedicated RevOps or GTM engineers to build and maintain workflows |
| Cost at volume | A cost-efficient path to verified emails and mobile numbers at volume, including for mid-market and SMB targeting | Credit-based, billed through your Clay workspace |
Neither replaces the other. Firmable is one of the highest-quality data sources you can put inside a Clay workflow, and it is also a complete platform for teams who do not need an orchestration layer at all.
On how Firmable and Clay work together.
Yes. Firmable is a native data-provider integration inside Clay. You can pull verified work email, personal email and mobile number lookups directly into your Clay tables.
There are two ways. Clay-managed uses Firmable through Clay’s own credit system, with no separate contract, billed alongside everything else in your Clay workspace. Bring your own key connects your own Firmable account, available on the Firmable Enterprise plan, so your workflows draw on your direct Firmable plan instead of Clay credits.
For teams using Firmable data at volume, bring your own key is typically the more cost-efficient path, because you buy Firmable data on a Firmable plan rather than through Clay credits. Below that volume, Clay-managed is simpler and faster to start. It is worth a side-by-side plan comparison with your rep.
No. Firmable is a complete standalone platform. You can build prospect lists, monitor buying signals like hiring, funding and technology changes, and push verified contact and company data into your CRM without any orchestration layer.
Both, depending on your team. For RevOps and GTM engineers who need orchestration, Firmable is a data provider inside Clay. For sales teams who need lists, signals and verified contacts without building workflows, Firmable is a complete platform on its own.
Verified work email, personal email and mobile number lookups, plus a contact’s full profile including work history, LinkedIn summary and title. That full profile is what lets teams feed Firmable output straight into an AI qualification agent rather than enriching a bare email address.
Firmable has deep, purpose-built company and contact coverage across APAC and North America, with 15m+ company records and 135m+ people records across 1,000+ data attributes.
No. A common pattern is sales championing Firmable for their own outbound motion while RevOps run Clay centrally for broader enrichment workflows. It is the same underlying Firmable data through two different access points, so there is no conflict between teams.
“We used Firmable to download every single person in our ICP, score them, and save a very high-quality list. We loaded that list into our dialler and call connects shot up – they more than doubled within the first couple of weeks.”
Madeleine Cooper
Marketing, Operations & GTM at Cotiss
“Business development is one of the toughest parts of recruitment. We needed a way to segment the market, build contact lists and reach the right people before anyone else.”
Conor Lydon
Director, Cure Recruitment
“We’re not focused on pushing product. Our goal is to educate buyers and help them run their businesses more effectively. Firmable provides the data foundation that supports this approach.”
Matthew Evlampieff
Head of Sales, Solutions Plus
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Data enrichment is the process of taking a thin record (a name, an email, a company) and filling in the rest: verified work email, direct mobile, job title, company size, buying signals, and more. Done well, it turns a half-built list into contacts your reps can call today. Done badly, it hands your team a […]
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