Blogs

What is technographic data?

Learn how technographic data reveals insights into company choices and improves sales conversations for B2B teams.

23 October 2026

Blogs

The Quota Trap: What sales actually does to people

Firmable asked 263 salespeople what a quota costs. Seven in 10 saw it move after it was set, 58% thought about quitting, and 68% say better tools would help.

6 October 2026

Blogs

What is territory mapping in B2B sales?

Understand the importance of B2B territory mapping for effective market segmentation and sales coverage to maximize opportunities.

29 September 2026

Blogs

How to build an ABM strategy (with an account list builder framework)

Explore the fundamentals of an ABM strategy and learn how to effectively identify and engage high-value accounts.

18 September 2026

Blogs

What is B2B data decay? Rates, causes, and how to fix it

Uncover the impact of B2B data decay on your CRM. Understand how contact records lose accuracy over time.

17 September 2026

Blogs

B2B data enrichment: How it works, and why your coverage falls short 

How data enrichment works, why waterfall coverage breaks, and the questions to ask a provider. Plus how Firmable and Clay work together.

17 September 2026

Blogs

Building a high performing sales culture: Panel discussion takeaways

Key takeaways on hiring, quota resets, AI training and cross-market selling, from our panel event with Vanta, Airwallex and Fuzzy AI.

14 September 2026

Blogs

What is B2B marketing? Definition, strategies, and how data drives results 

Understand the essentials of B2B marketing and how it differs from consumer-focused strategies.

10 September 2026

Blogs

The agent-ready revenue team

Most B2B sellers use AI daily, but only 14% say an agent could run on their sales data as-is. See what agent-ready selling really takes.

9 September 2026