Latest article
What is serviceable obtainable market (SOM)?
Learn how to define your serviceable obtainable market (SOM) and set realistic targets for your business growth over the year.
22 September 2026
Chath's Firmable articles
Blogs
What is serviceable addressable market (SAM)?
Learn about the serviceable addressable market and discover how it impacts your go-to-market strategy and opportunity assessment.
22 September 2026
Blogs
How to calculate total addressable market (TAM) and plan your growth
Discover how to determine the total addressable market and the importance of accurate company counts in your calculations.
21 September 2026
Blogs
Stop adding reps. Fix your GTM: How AI is rewriting B2B sales
What will AI change - and not change - in B2B sales? Why the next era of go-to-market will be built around systems, signals, automation, and human judgement.
3 July 2026
Podcast
What two $1.5B+ exits taught Paul Perrett about modern B2B go-to-market
Paul Perrett has led go-to-market in two of Australia's biggest tech exits. In this episode, he gets specific: what scalable GTM looks like, why AI-driven outbound makes sales harder, and how teams must think about trust to cut through.
12 May 2026
Podcast
Luke Williams: What got you to $10K deals won’t get you to $250K
In this episode of B2B Sales Blueprint, Luke Williams shares practical lessons for leading high-performing sales teams as they transition from SMB to enterprise selling.
10 April 2026
Podcast
From Aconex to Firmable: Why Leigh Jasper built again
In the first episode of B2B Sales Blueprint, Leigh Jasper shares what it really takes to build a sales function from first sales calls and early hiring decisions to data quality and AI.
20 March 2026
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