Latest article
Stop adding reps. Fix your GTM: How AI is rewriting B2B sales
What will AI change - and not change - in B2B sales? Why the next era of go-to-market will be built around systems, signals, automation, and human judgement.
3 July 2026
Chath's Firmable articles
GTM plays
Research accounts faster
Get a clear account snapshot in minutes so discovery stays sharp, demos stay relevant, and next steps get locked in faster.
2 January 2026
GTM plays
Catch new decision makers early
Introduce yourself during the new-in-role window with an opener that earns attention before competitors get there first.
18 December 2025
GTM plays
Spot churn risk early
Monitor customers for early evaluation behaviour and run calm, timely check-ins that protect renewals before disengagement sets in.
19 November 2025
GTM plays
Maintain relationships through change
Spot role moves early and reconnect with champions fast, keeping context intact and creating warm entry points into new accounts.
13 November 2025
GTM plays
Build ICP lists with AI
Build high-fit ICP lists with AI: Turn targeting into outbound-ready lists fast.
16 October 2025
Blogs
Dirty CRM data: The silent killer of sales productivity
CRM data gets messy fast – and when it does, your sales team pays the price. From bounced emails to missed opportunities, dirty data slows everything down. Learn how clean, enriched CRM data drives smarter prospecting, better pipeline, and faster growth.
22 September 2025
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