Latest article
Stop adding reps. Fix your GTM: How AI is rewriting B2B sales
What will AI change - and not change - in B2B sales? Why the next era of go-to-market will be built around systems, signals, automation, and human judgement.
3 July 2026
Chath's Firmable articles
Podcast
What two $1.5B+ exits taught Paul Perrett about modern B2B go-to-market
Paul Perrett has led go-to-market in two of Australia's biggest tech exits. In this episode, he gets specific: what scalable GTM looks like, why AI-driven outbound makes sales harder, and how teams must think about trust to cut through.
12 May 2026
Blogs
How to scale B2B sales from SMB to enterprise
In Episode 2 of the B2B Sales Blueprint podcast, Paul Perrett sat down with Luke Williams to unpack what happens as sales teams move upmarket.
13 April 2026
Podcast
Luke Williams: What got you to $10K deals won’t get you to $250K
In this episode of B2B Sales Blueprint, Luke Williams shares practical lessons for leading high-performing sales teams as they transition from SMB to enterprise selling.
10 April 2026
Blogs
Company registers: the overlooked advantage in B2B sales
Company registers are one of the most powerful – and underused – data sources in B2B sales. This guide looks at some of the 140+ registers available on Firmable in APAC, and how sales teams use them to build better pipelines, faster.
2 April 2026
Podcast
From Aconex to Firmable: Why Leigh Jasper built again
In the first episode of B2B Sales Blueprint, Leigh Jasper shares what it really takes to build a sales function from first sales calls and early hiring decisions to data quality and AI.
20 March 2026
GTM plays
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2 January 2026
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