“Investing in Firmable is a no-brainer. It’s access to information, time saving, and ultimately more time on the phone.”
Alastair Blenkin
Co-founder and CEO, ProcurePro
#1 Apollo alternative
94.2M verified US contacts. 58.8M mobile numbers.
AI that sources from 100s of datasets and refreshes every record weekly – the highest cadence of any provider. Higher connect rates, lower bounce rates, and buying signals that tell you exactly who is in-market today.
Success by numbers
The AI teammate salespeople love
11.3m+
verified company profiles in North America
103m+
verified decision makers and contacts in North America
4.7
out of 5 star ratings on G2
#1
B2B database with deep vertical data
Trusted by 1,300+ companies worldwide
Firmable vs Apollo
How Firmable stacks up against Apollo for US sales teams.
| Feature | Firmable | Apollo |
|---|---|---|
| Data Coverage | ||
| People and decision-maker coverage |
94.2M verified US contacts, ahead of Apollo (68M)
|
68M US contacts drawn from a global pool of ~275M shared across all Apollo users |
| Company coverage |
10.3M US companies, including SMBs and mid-market businesses often missed by legacy providers
|
8.3M US companies; coverage thins on smaller, non-tech, and niche verticals per user reviews |
| Mobile number coverage |
58.8M verified US mobile numbers
|
Mobile numbers delivered via credit-based waterfall enrichment; each lookup costs credits regardless of whether a valid number is returned |
| Intelligence & Signals (signals available on non-individual plans) | ||
| AI-native data quality & freshness |
AI sources from 100s of datasets and refreshes weekly. Higher connect rates, lower bounce rates, less time cleaning lists. Every data point is cross-referenced for accuracy. Proprietary AI processes surface new signals unavailable from traditional datasets.
|
Shared database updated on a batched cycle; contacts typically stale within 60-90 days |
| People signals |
AI-driven, granular and timely notifications: role changes, new in role, and more
|
Job change alerts available on Professional plan and above |
| Company signals |
Funding rounds, company growth, product launches, security signals and more
|
Available on paid plans |
| Search intent signals |
Shows which companies are actively researching your solution right now. Target buyers in-market today
|
Available via Bombora data partnership; provides horizontal topic-level signals rather than account-specific intelligence |
| CRM integrations & browser extension |
HubSpot, Salesforce, Pipedrive and Chrome, plus native webhooks for n8n, Zapier and thousands of other tools
|
HubSpot, Salesforce, Pipedrive and Chrome |
| Platform & Support | ||
| Technographic filters |
Tech stack data on every plan, combinable with contact filters out of the box
|
Available on paid plans; by Apollo’s own documentation, detection is limited to web-based technologies only |
| Mid-market fit |
Purpose-built for mid-market sales teams: enterprise-grade data depth without enterprise pricing or complexity. Vertical data for industries the major providers don’t build for
|
Role-based filters across all segments; vertical data is not a product focus. Industry is a filter, not a data specialization |
| Customer support |
Dedicated onboarding and responsive support on all plans
|
Chat and email support on lower tiers; dedicated customer success manager on Organization plan only |
| Pricing & contract terms |
Transparent public pricing from $55/user/month (billed annually). No credit roulette – one profile credit gives you all info
|
Sticker price $49-$119/seat/month (billed annually); real cost climbs with credit overages and add-ons. Three credit pools, no rollover. 60-day notice to cancel |
Start your free 14-day trial
Set up in under 5 minutes.
Why choose Firmable
Deepest US and Canada coverage
94.2M verified US contacts, 10.3M companies, and 58.8M mobile numbers – more than any competitor. AI sources from 100s of datasets and refreshes every record weekly, so what you pull today reflects who is actually there.
AI-driven buying signals
Proprietary AI processes surface new signals unavailable from traditional datasets – funding rounds, role changes, hiring surges, and search intent. Know which accounts are in-market today and reach the right person before your competitors do.
Set up in 5 minutes
Connect your HubSpot, Salesforce, Dynamics, or Pipedrive in minutes. Use webhooks to push enriched data into Zapier, Slack, n8n, or your own systems in real time. Prospect from anywhere with the Chrome and Edge extensions – all from day one.
Transparent pricing. No surprises.
Most popular plan
Individual
The essentials for single user prospecting and research
US$55
Per user per month, billed annually.
Total $660 per user.
1 user
US$110
1 user
Save 50% and switch to yearly
Billed:
Yearly
Monthly
1,200 included profiles p/year
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
- AI prospect search
- Core company & people data
- CSV exports
- Chrome extension
Most popular plan
Small Teams
Perfect for small teams looking to scale up their growth
US$75
Per user per month, billed annually.
Total $900 per user.
Up to 3 users
Billed:
Yearly
Monthly
3,000 included profiles p/year
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
- Additional profiles included
- CRM integrations
- Shared searches and lists
- Local company registers
- Up to 3 AI signal agents
- Limited account intelligence
- Online and AI support
Most popular plan
Teams Pro
Ideal for teams wanting to supercharge their growth
US$110
Per user per month, billed annually.
Total $1,320 per user.
3 or more users
Billed:
Yearly
Monthly
6,000 included profiles p/year
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX).
Everything in lower plans, plus:
- Additional profiles included
- Two-way CRM (coming soon)
- CRM enrich agent (coming soon)
- CRM action agent (coming soon)
- Unlimited AI signal agents
- Unlimited account intelligence
- Phone support
- Dedicated customer success
- Access to beta features
Most popular plan
Enterprise
Playing big? Get a custom plan to suit your needs
US$170
Per user per month, billed annually.
Total $2,040 per user.
Custom users
Billed:
Yearly
Monthly
Custom profile credits
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
- Additional profiles included
- Dedicated account manager
- Tailored onboarding
- Regular CS check-ins
- API access
- SSO via Okta
- Invites to early access programs
- Search intent data (add on)
- Bespoke data requests (add on)
- Bulk data packages (add on)
“Against other platforms, Firmable delivered accurate contact details for twice as many contacts, proving its superior value.”
David Pierotti
Director of Government Relations, Public Sector Network
“Firmable gives us the clarity we need to move fast and stay focused – it’s all about simplicity and speed. Our team has been more empowered.”
Dane Meah
CEO, MyCISO
Ready to see better US and Canada data?
Join 1,000+ companies using Firmable to find and close more deals
in US and Canada.