B2B lead generation
Firmable is B2B lead generation software that brings verified contact data, AI-powered list building, and live buying signals into one platform. Your team stops calling through endless lists and starts talking to the right buyers at the right time.
Trusted by 1,300+ companies worldwide
Why Firmable
Describe who you sell to in plain English and Firmable scans millions of verified company and people records to return a ready-to-work list. No boolean gymnastics, no stitching together five tools. You get the accounts that match your ideal customer profile, and the decision-makers inside them, in the time it used to take to build a single search.
Great lead generation starts with a precise ICP, and a precise ICP only pays off when you can act on it. Set your filters once (industry, company size, revenue, location, tech stack, hiring patterns, growth signals) and Firmable keeps surfacing companies that fit. Tighten your targeting and you cut the wasted outreach that quietly drains rep time.
Most databases just put an interface on the same licensed feeds everyone else buys. Our proprietary AI pulls from hundreds of datasets to build its own map of the market: more company profiles, more detail on decision-makers, and richer mobile and email coverage, plus B2B data types you won’t find anywhere else. The result is data that actually connects, so your reps dial numbers that ring through and email people who are still in the job.
Timing wins deals. Firmable watches for the moments that mean a company is ready to talk: leadership changes, funding rounds, hiring surges, product launches, and search intent. It flags them on the accounts you care about. Instead of blasting a static list, your team reaches out when there’s a real reason to, and in a noisy market, that is exactly the reason what makes outreach land.
Firmable verifies every contact and company record before it reaches you, so your team works from data it can trust. It’s also ISO 27001 certified, which means the data in your pipeline clears the security and compliance bar your infosec and procurement teams set.
Firmable pushes verified contacts straight into HubSpot, Salesforce, and other CRMs, and enriches inbound leads automatically. No manual entry, and your CRM stays clean and deal-ready.
The numbers tell our story
15m+
Company records globally
135m+
People records globally
1,000+
Data attributes
100+
Expert team
Everything you need to know about B2B lead generation.
B2B lead generation is the process of finding businesses that could become customers, reaching the right decision-makers inside them, and creating enough interest to start a sales conversation. It covers both outbound (you reach out) and inbound (they find you) approaches, and it sits at the very top of the revenue funnel, before any demo, negotiation, or close.
The best B2B lead generation software brings three things into one place: verified contact data, AI-powered list building, and buying signals that tell you when to reach out. Firmable does all three, so you build accurate, ICP-matched lists, reach buyers on direct-dial mobiles that connect, and act the moment an account shows intent. Look for a platform that owns its data rather than reselling shared feeds, because coverage and accuracy decide how much pipeline you actually generate.
Describe your ideal customer in plain English and Firmable’s AI search scans millions of verified records to build a ready-to-work list in minutes. From there you enrich contacts with direct-dial mobiles and emails, track buying signals like role changes and funding events, and push everything straight into HubSpot, Salesforce, or your CRM. Your reps spend their time in qualified conversations instead of hunting for accurate data.
There’s no single best channel. Cold calling delivers fast results and strong connect rates in markets like US and Canada. Email scales but fights noise. Signals that drive timely and relevant outreach are a must in the US and Canada. LinkedIn suits senior personas. Inbound compounds over time. The teams that fill pipeline consistently combine channels and tune the mix to their ICP and deal economics.
More than most teams realize. Wrong numbers and stale emails burn your most valuable resource, rep time, and skew your metrics so you can’t tell what’s actually working. Clean, verified, locally relevant data is the single biggest investment a lead generation team can make.
Start with outbound. It costs time more than money. Having leadership make the first test calls surfaces real signals about what resonates. Once your messaging lands, hire SDRs to scale it. The key is validating the message before you spend to amplify it.
Firmable brings verified contact data, AI-driven ICP list building, and real-time buying signals into one platform. You build accurate, ICP-matched lists in minutes, reach buyers on direct-dial mobiles that connect, watch for signals like role changes and funding events, and push everything straight into your CRM. The result is more time in qualified conversations and less time managing poor data.
“Investing in Firmable is a no-brainer. It’s access to information, time saving, and ultimately more time on the phone.”
Alastair Blenkin
Co-founder and CEO, ProcurePro
“Against other platforms, Firmable delivered accurate contact details for twice as many contacts, proving its superior value.”
David Pierotti
Director of Government Relations, Public Sector Network
“Firmable gives us the clarity we need to move fast and stay focused – it’s all about simplicity and speed. Our team has been more empowered.”
Dane Meah
CEO, MyCISO
Try Firmable and get the insights and signals you need to prioritize, engage and win more deals.
