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Types

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  • Podcast
  • News
  • Blogs
  • Videos and webinars
  • Customer stories
  • GTM plays

Topics

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  • B2B Marketing
  • Building a B2B sales team
  • Trends and research
  • Data management
  • Sales prospecting
  • Signal-based selling
  • Demand generation
  • AI sales tools
  • Revenue operations
  • Account management
Professional female salesperson reviewing documents at a desk with a laptop.

Blogs

The Quota Trap: What sales actually does to people

Firmable asked 263 salespeople what a quota costs. Seven in 10 saw it move after it was set, 58% thought about quitting, and 68% say better tools would help.

6 October 2026

Charterhouse Thumbnail 1440 x 810px

Customer stories

How Charterhouse reaches more candidates and clients across APAC with Firmable

Discover how recruitment agency Charterhouse put Firmable head-to-head with two other platforms, then rolled it out to 30 APAC consultants.
Brenda Shee on outbound sales territory planning

Podcast

Why global outbound playbooks fail in Asia – and the territory system Airwallex built instead

Airwallex's Brenda Shee breaks down outbound sales territory planning: verticalized reps, enriched account lists, and when to kill a segment fast.
Team planning territory mapping in b2b sales

Blogs

What is territory mapping in B2B sales?

Understand the importance of B2B territory mapping for effective market segmentation and sales coverage to maximize opportunities.

29 September 2026

A team building their ABM strategy

Blogs

How to build an ABM strategy (with an account list builder framework)

Explore the fundamentals of an ABM strategy and learn how to effectively identify and engage high-value accounts.

18 September 2026

Two colleagues looking happy because they have a clean CRM

Blogs

What is B2B data decay? Rates, causes, and how to fix it

Uncover the impact of B2B data decay on your CRM. Understand how contact records lose accuracy over time.

17 September 2026

two revops team members looking at data

Blogs

B2B data enrichment: How it works, and why your coverage falls short 

How data enrichment works, why waterfall coverage breaks, and the questions to ask a provider. Plus how Firmable and Clay work together.

17 September 2026

Discussing a high performing sales culture at Firmable event

Blogs

Building a high performing sales culture: Panel discussion takeaways

Key takeaways on hiring, quota resets, AI training and cross-market selling, from our panel event with Vanta, Airwallex and Fuzzy AI.

14 September 2026

Kyle Norton on low ACV outbound sales

Podcast

Kyle Norton on why “best practice” is killing your sales team

The high-profile, highly-regarded CRO on the unlikely GTM decisions behind one of the fastest-growing vertical SaaS companies in the world.
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