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Why Firmable?

Know what’s changing in every account.

Know when your champion moves

When a key contact leaves or changes role, Firmable flags the change so you can re-engage the account before the relationship goes cold. Firmable often shows where they’ve moved too, once their new role is picked up, giving you a warm lead at a new company. Ask the decision engine whether a contact is new to their role and get a yes-or-no answer with the date-stamped fact behind it.

Spot churn risk early

Load your customer list into Firmable and let signal agents watch it for you. Leadership changes, restructures, M&A activity and other shifts arrive as tasks in your CRM, so your team can act months before renewal, not weeks.

Find expansion before your competitors do

Hiring surges, funding rounds, product launches and other growth signals show which customers are ready for more seats, more products or a bigger contract. Prioritize the accounts with real momentum and bring expansion conversations forward.

See what your customers run

Tech Intelligence shows the technology each account uses, across 75,317 technologies. It can detect when a customer starts using a competitor’s product, giving you early warning of displacement risk. It also reveals the tools that sit alongside yours, opening up cross-sell and integration conversations.

Map the whole account, not just your contact

Find new stakeholders and the wider buying group in every customer, with verified mobile numbers and work emails. Entity resolution links divisions, franchises and related organizations, so you can see where else in the group your product could land.

The numbers tell our story

Built for the accounts you already have

13

Markets covered

21m+

Company records

135m+

People records

75,317

Technologies tracked

Integrations

Firmable’s data, wherever your team works

Connect tools and data to free your team.

5-star

“Investing in Firmable is a no-brainer. It’s access to information, time saving, and ultimately more time on the phone.”

Alastair Blenkin
Co-founder and CEO, ProcurePro
Alastair v2 1440x1200
5-star

“Against other platforms, Firmable delivered accurate contact details for twice as many contacts, proving its superior value.”

David Pierotti
Director of Government Relations, Public Sector Network
David Pierotti Customer
5-star

“Firmable gives us the clarity we need to move fast and stay focused – it’s all about simplicity and speed. Our team has been more empowered.”

Dane Meah
CEO, MyCISO
Dane Meah

Frequently asked questions

By customer and account teams

How can I tell if a customer is at risk of churning?

Churn risk often shows up as change inside an account before it shows up in product usage. Firmable monitors your customer accounts for signals such as leadership changes, restructures and key contacts leaving, and pushes them to your CRM as tasks. Tech Intelligence can also detect when a customer starts using a competitor’s product.

How does Firmable track champion job changes?

Firmable flags when a contact leaves an account or changes role, so your team can re-engage quickly. Once the person’s new role is picked up, Firmable often shows where they’ve moved, which can become a warm lead at their new company.

How do I find expansion opportunities in existing accounts?

Look for growth: hiring surges, funding rounds and new stakeholders. Firmable surfaces these signals across your customer base and helps you map the wider buying group, so account managers can bring expansion conversations forward.

Can Firmable monitor our whole customer base automatically?

Yes. Load your customer list into Firmable as a saved list and set up signal agents to watch it. When something changes, the signal is pushed to your CRM as a task, so no one has to check accounts by hand.

How does Firmable keep account records current in our CRM?

Two-way native integrations with HubSpot, Salesforce and Microsoft Dynamics enrich and update records in the background as contacts move and companies change, so your account data stays accurate without manual cleanup.

Protect revenue and grow every account.

Start a free trial and see what’s changing across your customer base.