Decision engine
Firmable’s decision engine answers yes-or-no questions about companies and people using Firmable’s verified, date-stamped data. Every answer shows its proof, so agents and workflows can route leads, start sequences and update your CRM with confidence.
Trusted by 1,300+ companies worldwide
Why Firmable?
Sales teams and the agents they build make the same small, but critical calls all day. Is this person new to their role? Will this email reach them? Does this company use a particular CRM? Does it match our ideal customer? Firmable’s decision engine answers each one with yes, no or unknown, plus the reason behind it.
A general AI model answers from whatever the web shows, so it guesses. The decisions engine delivers answers from Firmable’s own verified data, such as role start dates, email deliverability and the technology a company uses. Every answer comes with the fact it’s based on and the date Firmable last recorded it.
Each answer shows the fact, its date and what would change the result. Reps can trust it or check it in seconds. When Firmable doesn’t hold the fact that settles a question, the answer is unknown, and unknown answers are free. Answers about people are advisory: a fact to check, not a final judgment.
Connect through the Firmable MCP server or the API. Ask about one record or a full list at once. Unlike with general AI models, the same question gets the same answer every time, so your workflows stay consistent across hundreds of records and your agents use fewer tokens to get there.
The numbers tell our story
3
Clear, possible answers: Yes, no, or unknown
100
Records per request at this time
1
Date-stamped Firmable fact behind every answer
0
Credits charged for an unknown answer
“Investing in Firmable is a no-brainer. It’s access to information, time saving, and ultimately more time on the phone.”
Alastair Blenkin
Co-founder and CEO, ProcurePro
“Against other platforms, Firmable delivered accurate contact details for twice as many contacts, proving its superior value.”
David Pierotti
Director of Government Relations, Public Sector Network
“Firmable gives us the clarity we need to move fast and stay focused – it’s all about simplicity and speed. Our team has been more empowered.”
Dane Meah
CEO, MyCISO
Resources
Tool and strategies modern teams need to help their companies grow.
News
Firmable earned 17 badges in G2’s Fall 2026 reports and improved its ranking in 28 of the 32 reports it featured in, holding in the other four.
28 October 2026
Podcast
Jared Robin talks to thousands of GTM operators every year. He explains why GTM engineering is bigger than outbound, why your next quarter may already sit in your CRM, and why trust now beats volume.
Blogs
Learn how technographic data reveals insights into company choices and improves sales conversations for B2B teams.
23 October 2026
Join the list for early access to Firmable Decisions and put verified, date-stamped answers to work in your sales workflows.
