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Luke's Firmable articles

B2B Partnerships with Lowry Gladwell

Latest article

Lowry Gladwell on the one test that predicts if a B2B partnership will work

Most partnerships fail quietly, months after someone signed off on the idea. Lowry Gladwell has run multiple partnerships and has a simple test to catch a bad one before a single line of code gets written.

13 August 2026

B2B partnership framework

Blogs

The customer overlap test: How to validate a B2B partnership before you build

Eight tips you can use to build a successful B2B partner program - from Lowry Gladwell who wrote the book.

10 August 2026

Cold calling scripts, openers, objection

Blogs

Cold calling scripts: Openers, objection handling, and rejection 

Openers, objection comebacks, and a gatekeeper playbook you can use. Steal these cold calling scripts and make them sound like you.

3 August 2026

What is cold calling

Blogs

What is cold calling? A practical guide for B2B sales teams

Cold calling isn't dead, it's just less forgiving than it used to be. This guide covers what it is, when it still works, and how to lift your connect rate.

31 July 2026

AML/CTF Tranche 2 compliance - Australia

Blogs

AML/CTF Tranche 2: What it means for Australian businesses

From 1 July 2026, AML/CTF Tranche 2 brings Australian real estate, legal and accounting firms into scope. Here's what's changed and how to get compliant.

14 July 2026

How to build B2B sales pipeline - Webinar

Blogs

How to build B2B sales pipeline from scratch

Jake Ragkousis and Ricky Pearl have built pipeline from nothing - in markets with no brand, relationships, or proven playbook. This is the unfiltered version of how they did it.

15 June 2026

Sales intelligence webinars

Videos and webinars

How to build pipeline from scratch in B2B

Most reps handed a blank territory default to copying what worked somewhere else. Jake Ragkousis and Ricky Pearl have both built pipeline from nothing – in markets with no brand, no relationships, and no proven playbook. This webinar is the unfiltered version of how they did it. About this webinar Jake Ragkousis is National Sales […]

4 June 2026

Luke Williams

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